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Knowing everything you can about each click to your Web site can help you make strategic
decisions regarding your business.
This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis"
inside your organization.
Why you should collect various types of data. Why you need a strategy.
Why it must remain flexible.
Why your d ...
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ZIP
eBook File
"4.78 MB"
, eBook Downloads [974]
Web Mining is moving the World Wide Web toward a more useful environment in which users can quickly and easily find
the information they need.
Web Mining uses document content, hyperlink structure, and usage statistics to assist users in meeting their needed
information.
This book provides a record of current research and practical applications in Web searching.
It includes tec ...
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