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Professional Search Engine Optimization with PHP: A Developers Guide to SEO
Ebooks category
SEO/SEM
, eBook Downloads [1857]
Search engine optimization (SEO) is not only the job of the marketing department. It
must be considered from a web site's inception and throughout its lifetime by you, the web site developer.
Making changes to the architecture of a web
site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the PHP developer or tech-
savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines.
You'll discover how to
facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion.
You will understand the role of web
site architecture in search engine optimization and explore various topics therein.
Knowing this will help you to develop a site that achieves great search
engine rankings.
Finally, you'll apply this knowledge by creating a sample e-commerce catalog and an optimized WordPress blog.
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