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Advanced Web Metrics with Google Analytics
Ebooks category
Google
, eBook Downloads [2155]
Paperback: 364 pages Data: March 31, 2008 Format: PDF
Description: Let Web metrics expert Brian Clifton
help you maximize your website's potential.
In this book you'll discover the information you need to get a true picture of your site's impact and stay
competitive using Google Analytics.
Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn
data into actionable information and optimize the user experience of your website for better conversions.
You'll learn to:
* Measure
your web traffic, its sources and visitor engagements and understand its impact on ROI
* Configure your data collection parameters to track all online
marketing channels, Flash events, banners, and more
* Follow best practices for tracking offline activities and learn how to extract, analyze, and
integrate the collected data
* Optimize checkout systems, pay-per-click campaigns
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File size
10.45 MB
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