|
Web Metrics: Proven Methods for Measuring Web Site Success
Ebooks category
Web Design
, eBook Downloads [756]
There now exists a wealth of tools and techniques that can determine if and how a Web site is
providing business value to its owners.
This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third
Edition (0-471-41621-5)
* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web
measurement, and fully integrating those metrics with the customer experience
* Companion Web site contains links to online tools, resources, and
white papers
|
Download
this eBook
File size
8.34 MB
Free eBook Review
|
RSS
eBooks Space Blog
Sitemap
Add your Link
